Scaling D2C Profitably
Nivesh Jain — Chief Marketing Officer at Handlenine
In this episode of Xraised, host Rosalie sits down with Nivesh Jain, Chief Marketing Officer of Handlenine Global, a brand-building powerhouse helping retail companies scale from the ground up and reach global markets. Recognised by BusinessWorld's 40 Under 40 and featured in Silicon India, Nivesh brings sharp, experience-backed insight into what it really takes to build a profitable ecommerce business in today's competitive landscape.
In this episode of Xraised, host Rosalie sits down with Nivesh Jain, Chief Marketing Officer of Handelnine Global, a brand-building powerhouse helping retail companies scale from the ground up and reach global markets. Recognised by BusinessWorld’s 40 Under 40 and featured in Silicon India, Nivesh brings sharp, experience-backed insight into what it really takes to build a profitable ecommerce business in today’s competitive landscape.
Nivesh walks through the strategic pillars behind scaling a D2C brand to $30M ARR, starting with contribution margin discipline and customer experience loops that drive organic growth. He unpacks the GTM mistakes that trip up early-stage founders, from targeting audiences that are too broad to running paid ads into a leaky conversion funnel, and explains why launching on too many channels too soon is one of the most common growth killers.
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