Business & Entrepreneurship

Scaling Brands Without Borders

Lukáš Šaněk — Brand & Marketing Manager, Twisto

In this episode, we sit down with Lukáš Šaněk, Brand and Marketing Manager at Twisto, the fintech BNPL leader trusted by 2.5 million customers across the Czech Republic, Poland, and Romania. Lukáš is a strategist, storyteller, lecturer at Masaryk University, and mentor who believes that knowing what to say and why changes everything.

The conversation centres on one of the most underexplored challenges in brand growth: contextual scaling. Lukáš opens with a provocative idea that most brands get expansion wrong from the start because they treat it as a maths equation rather than a sociological exercise, carrying their home market confidence into new territories without rebuilding trust from zero.

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