PrescriberPoint's Tree-Planting Initiative: Growing Sustainability With Evertreen
Lawler Kang — Director of Talent, PrescriberPoint
Lawler Kang is Director of Talent at PrescriberPoint, an AI-enabled platform that consolidates the fragmented administrative landscape of the prescribing journey into a single destination for clinicians. In this conversation with Myles, he turns the spotlight away from product features and onto something less expected: a deliberate, compounding environmental commitment, woven into the company's culture from an employee's very first day.
PrescriberPoint supports clinicians at every step of the prescribing journey — from researching FDA-approved drugs and clinical information to understanding coverage and out-of-pocket costs, submitting prior authorisations, and enrolling patients in the right savings programmes. The problem it addresses is one of chronic fragmentation: clinicians and their staff must currently navigate different websites, systems, and phone calls simply to move a patient from prescription to treatment. PrescriberPoint brings those resources together in one place and, increasingly, uses AI to take on the administrative work behind them — covering information and resources across more than 35,000 drugs.
In 2025, PrescriberPoint reached more than 5 million healthcare professionals, including prescribers and staff, establishing it as one of the largest active HCP networks in digital health. That scale makes the company's next move — voluntarily building an environmental commitment into its culture — all the more deliberate.
Lawler is candid about the logic. PrescriberPoint leans heavily on technology — AI, cloud infrastructure, data — and all of that consumes real energy. Rather than treat that footprint as an acceptable cost of doing business, the company has chosen to act, even while still growing.
The first step was supporting engineered carbon removal. Climeworks removes carbon dioxide directly from the air and offers that removal as a service for businesses and individuals who want to fight climate change. PrescriberPoint had already started contributing through Climeworks before it looked for something that could also carry meaning for its people internally.
That second layer is the partnership with Evertreen. Evertreen offers more than just tree planting — it provides companies with a robust platform for managing sustainability initiatives and reporting their environmental impact. For PrescriberPoint, the appeal was specifically about tangibility: a real tree, in a real place, in someone's name.
Each tree is geolocated with a GPS pin and progress photos, so recipients can see exactly where their tree stands and watch it grow rather than trusting an abstract promise. That traceability is central to what Lawler values about the programme. Every employee — every "Scribe," in the company's own parlance — has a tree planted for them upon joining, along with a certificate showing its location. Beyond onboarding, PrescriberPoint contributes monthly, meaning the environmental commitment scales directly with headcount.
From a talent perspective, Lawler sees the gesture as carrying its own message. Welcoming someone to a company by planting a tree in their name signals, from day one, that the organisation is thinking beyond itself. For a distributed team, it also creates something shared and concrete — every person at PrescriberPoint holds a small, verifiable stake in the same commitment, regardless of where they work.
More employees, especially younger generations, are seeking employers whose values align with their own, and companies that prioritise sustainability through initiatives like tree planting demonstrate corporate social responsibility and attract environmentally conscious talent. Lawler's approach at PrescriberPoint reflects that reality without overstating it.
Lawler is deliberate about keeping expectations honest. PrescriberPoint's contribution is, in his own words, one small piece of a very large challenge — and he thinks it is important to say so. What matters is that the commitment is real, not symbolic, and that it compounds. As the company hires, more trees go into the ground. As revenue grows, the monthly contributions grow with it.
Evertreen's initiatives offer benefits beyond carbon offsetting — they enhance biodiversity, improve soil health, and provide habitats for wildlife. That community dimension was important to PrescriberPoint's decision, sitting alongside, rather than replacing, the engineered carbon removal supported through Climeworks. Together, the two partnerships represent nature-based and technological approaches working in parallel — an honest acknowledgement that no single solution is sufficient.
At its deepest level, he also connects the Evertreen programme to the mission that drives PrescriberPoint's product work: reducing barriers between patients and the treatments they have been prescribed. Health, he argues, is shaped by far more than what happens in a doctor's office — the environment people live in, the strength of their communities, and economic opportunity all matter too. The tree-planting initiative is one expression of that belief, operating one layer above the clinical and administrative problems the platform solves every day.
It also gives the team a reason to look outward. The work at PrescriberPoint is hard and technically complex, and it is easy for that complexity to become the whole conversation. A commitment that grows with the company — one that asks more as the company does better — is, in his view, exactly the kind of accountability worth building in from the start.
PrescriberPoint: https://prescriberpoint.com
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