Digitalisation

Building Saudi Event Excellence

Fahad Alessa — Co-Founder, Next Level

In this Xraised episode, we sit down with Fahad Alessa, Co-Founder of Next Level International, one of Saudi Arabia’s most trusted names in event management, entertainment, and sports experiences. A seasoned executive with over 14 years of leadership across banking, investment, and venture building, Fahad brings strategic depth and entrepreneurial vision to a company that has quietly become a cornerstone of Saudi Arabia’s cultural transformation.

Since its founding in 2018, Next Level has delivered over 1,100 services to more than 140 clients including government ministries, private sector organisations, and major institutional partners. Fahad walks through what has always set the company apart: an experience-first philosophy that integrates creative, operational, and strategic thinking into every project, combined with a genuine commitment to developing Saudi talent alongside international expertise.

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