Artificial Intelligence

AI-Driven Advertising Insights

Ramesh Ramalingam — Vice President of Ads Product, SmartNews

In this engaging interview, Ramesh Ramalingam, Vice President of Ads Product at SmartNews, shares valuable insights on how AI and contextual intelligence are reshaping the digital advertising landscape. Ramesh discusses how publishers are shifting from being mere traffic sources to becoming trust brokers in the world of advertising. He explains how SmartNews is leveraging AI-driven strategies to deliver highly relevant, brand-safe ads while respecting user privacy.

Ramesh emphasizes the importance of personalization and targeted advertising without intruding on the user experience, showcasing how SmartNews integrates ads seamlessly with trusted editorial content. By using advanced AI, SmartNews has seen a significant boost in ad recognition and user engagement, outperforming other platforms in measurable brand lift.

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