Rosalie Agency Founder Karen Rosalie Announces 2026 Updates for Women-Led LA Beauty Production Studio Serving Sephora, Ulta, and Target Brands

LOS ANGELES, July 05, 2026 — Rosalie Agency, the Los Angeles-based women-led production studio specialising in content creation for luxury beauty brands sold at Sephora, Ulta, and Target, is sharing updates on its operations and creative direction as the studio marks its tenth year in the beauty content industry.

Founded in 2016 by Karen Rosalie — a photographer, artist, and creative director — Rosalie Agency has established itself as a full-service production partner for beauty brands competing at the highest level of mass and prestige retail. Operating from an in-house warehouse studio in Los Angeles, the agency handles photography, videography, and end-to-end content production for brands navigating the shelf environments and digital storefronts of the country's leading beauty retailers. The studio's positioning is deliberately specific: it works exclusively within the beauty and fashion verticals, giving its team a depth of category knowledge that generalist production companies rarely match.

The agency's talent roster operates on a fully non-exclusive basis, allowing Rosalie to connect a wide range of models and user-generated content creators with beauty brand clients that require authentic, diverse representation on-screen. That philosophy reflects a stated mission to bring genuine, unretouched representation to an industry that has historically favoured a narrow visual standard. Production and creative direction for all talent shoots is handled in-house by the Rosalie production and glam team, ensuring creative consistency across deliverables. The studio produces editorial video and photography content suitable for both brand commercial use and talent portfolio development.

"We built Rosalie around a straightforward idea: beauty content should look like real people, and it should be produced by a team that knows the retail environment inside and out," said Karen Rosalie, Founder and Creative Director of Rosalie Agency. "Ten years in, that focus is what keeps our work relevant for brands at Sephora, Ulta, and Target — channels where content quality directly influences whether a product gets discovered or passed over." In parallel with agency operations, Karen Rosalie is also developing Supermoon Lab, a separate creative venture that extends her work in the beauty space.

The broader beauty retail market in which Rosalie Agency operates continues to grow at pace. U.S. prestige beauty retail dollar sales rose 6 percent to $8.1 billion in the first quarter of 2026, while mass beauty sales grew 7 percent to $18.1 billion in the same period, according to market analysts Circana. For beauty brands navigating this environment, high-quality content that performs across retailer digital storefronts, social platforms, and brand-owned channels has become a material commercial factor rather than a secondary consideration. Rosalie Agency's full-service model — spanning concept, production, and post-production from a single Los Angeles location — is structured to meet that demand efficiently.

About Rosalie Agency

Founded in 2016, Rosalie Agency is a women-led, Los Angeles-based content creation and production studio serving luxury beauty brands at Sephora, Ulta, Target, and related retail channels. The agency operates an in-house warehouse studio and manages a fully non-exclusive talent roster, with all production and creative direction handled by the Rosalie team. Learn more at www.rosalie.agency.